Maybelline New York launches Cloudtopia in Israel: A new creamy mousse blush that offers an exceptionally soft and airy texture alongside powerful pigment and a natural, blurred matte finish.
The new blush was developed as a multi-use product suitable for cheeks, lips, and eyes, allowing the creation of a uniform, fresh, and radiant look using just a single product. The collection includes six different shades, including reddish berry, soft red, dreamy pink, and night rose.
Maybelline explains that the creamy and flexible texture melts into the skin, providing an exceptionally lightweight feel with buildable coverage to achieve the desired color intensity. Additionally, the formula is sweatproof and waterproof, does not smudge, and lasts for up to 14 hours.
The blush is especially suitable for those looking for a natural, trendy look with minimal effort, as part of the lightweight makeup trend that continues to lead the beauty world.
• How much: NIS 45
• Where: Pharm chains, retail chains, and perfumeries