The mascara category continues to innovate with the launch of a new mascara designed to provide a curled, lifted, and defined lash look for up to 24 hours. The new product was developed for those seeking a fan effect and a prominent lash presence, alongside high durability and daily comfort of use.
At the heart of the development is a curved silicone brush with an ergonomic structure, designed to stretch every lash from root to tip and to reach even short and thin lashes. According to the company, the brush assists in precise separation of the lashes and allows for the creation of a uniform look without clumps.
The new formula is resistant to water and sweat, does not smudge or stain, and sets the curl of the lashes for many hours. In addition, it is buildable in layers and provides a more defined look without creating a heavy sensation.
The brand notes that the mascara is suitable for both daily use and evening makeup, thanks to the combination of convenient application and a dramatic, defined effect.
• How much: NIS 55. Launch price at the Super-Pharm chain: NIS 49.90
• Where: Marketing chains, pharm chains, and select perfumeries