Fashion

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.
FitFlop for Originals - NIS 349.90

The platforms made a comeback and they are here, big time

Nika Rehani

Nika Rehani’s 2026 collection: When classic meets innovation

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Which celebrity will dare to wear Or Luzon’s bra?


Maskit opens a new flagship store

The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.

Maskit's new flagship store

For the first time in years: The beloved British brand returns to Israel

Years after all the stores in Israel and branches around the world closed – the popular British fashion brand, Topshop, is returning to Israel.

TOPSHOP

Dror Kontento presents the 2026 wedding dress collection

Wedding dress designer Dror Kontento presents the stunning 2026 collection, which continues to impress with his ability to create elegant, feminine designs with unforgettable presence.

Dror Kontento

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Not wearing it yet? This is the color that will take over closets in 2026

After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.

NO1BETTER.

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Breaking the market: Factory 54 invests NIS 30M in its flagship complex at Ramat Aviv Mall

Owner Roni Irani told Maariv: Not all of the investment is from his own pocket and it is a calculated risk. Despite challenging times, he says there is always demand for shopping and growth.

Factory 54 at Ramat Aviv.

Version updates and new scents: What’s new in the world of men’s fragrance

Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.

Men’s fragrances.

From the south to Washington: Minkowski’s anemone dress set to conquer an international stage

Designer Yaron Minkowski was selected to present a work inspired by October 7 at an international exhibition in Washington with designers from 50 countries, conveying memory, pain, and hope.

“The Anemone Dress” by Yaron Minkowski.

The 15 most beautiful dresses from Zara for the holiday

With the opening of the spring season and with it the Passover holiday, we dove straight into the online shelves of our longtime friend Zara, and gathered for you 15 festive purchase options.

The best dresses for the holiday