Fashion

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.
FitFlop for Originals - NIS 349.90

The platforms made a comeback and they are here, big time

Nika Rehani

Nika Rehani’s 2026 collection: When classic meets innovation

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Which celebrity will dare to wear Or Luzon’s bra?


The runway at takeoff: An Israeli fashion show surprised passengers at 30,000 feet

During an Israir flight to Rome, the aisle became a fashion runway as designer Yaron Minkowski showcased a mini-collection inspired by the flight attendants’ uniforms and the airline’s colors.

Yaron Minkowski’s fashion show on an Israir plane.

Back to elegance: The shoes that dethroned sneakers for the coming winter

Loafers and moccasins are the shoes that answer exactly what we need, combining elegance and comfort.

Aldo Winter 2026 Collection. Shoes starting at NIS 399.90, bags starting at NIS 299.90.

You have no idea what to wear for the storm, huh? We found you the one

7 items we loved this week: A cozy and soft faux-fur coat that interfaces in its creamy shade with Pantone’s chosen color of the year, high-quality denim you won’t want to take off, and more.

Jeans by Under the Rock

The Mashbir opens a second store for the French brand Etam

The Mashbir chain has opened a second independent store for the French lingerie brand Etam at the Azrieli Holon Mall. The store opened with an investment of about NIS 1 million on an area of 80 sq.m.

Etam

9 Zara ski suits for your upcoming vacation

Zara’s new ski collection offers stylish, comfortable suits and jackets with advanced tech—affordable luxury for hitting the slopes in flattering cuts, bold colors, and eye-catching prints.

Ski suits

Sydney Sweeney stuns in dress designed by Israeli fashion designer Galia Lahav

“A perfect match of Hollywood glamour and Israeli couture,” Israel’s embassy to the US wrote on social media.

Cast members Amanda Seyfried and Sydney Sweeney attend a premiere for the film 'The Housemaid' in Los Angeles, California, U.S., December 15, 2025.

Spanish sports brand arrives in Israel with running shoes developed with an off-road champion

A.A Orthopedics launches Spain’s ATOM in Israel, introducing two shoes: TERRA MAX, a trail model developed with an off-road champion, and GP Max, a lightweight road-running shoe.

NATOM shoes at the A.A Orthopedics chain, NIS 680–749.

The winter trend everyone is talking about – back in an updated version

UGG launches three new Original's models for fall–winter 2025–26, keeping the brand’s iconic warmth, suede, and fur, now with fresh, updated designs that follow this year’s trends.

UGG for the Original's line.

COS and Other Stories & now also online in Israel

The subsidiaries of the Swedish giant H&M have delivered huge news – and we’ve been waiting for it: Now, you can find premium brand items from COS and Other Stories on H&M’s local online site.

COS and Other Stories & now also online in Israel

The fashion chain unites players from rival teams in a new campaign

The British fashion brand Lee Cooper is launching a social campaign with an investment of NIS 700,000 under the slogan "UNITED BY DENIM".

Lee Cooper