Tech Talk: Fun and games at the museum

All you have to do to use Museloop is to download the app, choose the appropriate museum and then pick one of the 10 or 20 stations, each of which engages users in a game.

By ARIEL SHAPIRA
MUSELOOP’S FOUNDERS want their new interactive app to turn every visit to the museum into an exciting learning experience. (photo credit: ELAD GUTTMAN)
MUSELOOP’S FOUNDERS want their new interactive app to turn every visit to the museum into an exciting learning experience.
(photo credit: ELAD GUTTMAN)
Israeli startup Museloop, a brainchild of the MindCET innovation incubator, founded by CET (Israel Center for Educational Technology), has launched a new interactive app that turns every visit to the museum into an exciting learning experience. The app encourages kids to express their curiosity through its content-rich games (available in both Hebrew and English) that can be downloaded from Google Play and Appstore.
Museums are an important cultural anchor. For young visitors who are growing up in a tech-oriented world, however, it’s sometimes hard to bridge the gap between static museum exhibits and their fast-paced world. Museloop aims to gamify museums to engage visitors in a fun, interactive and unforgettable experience. Many museums offer guided tours, which help visitors understand the works of art better. But the app takes it one step further.
Museloop’s platform is easily customized for each museum and is currently available at three museums: Israel Museum (Jerusalem); Beit Hatfutsot – The Museum of the Jewish People; Tel Aviv Museum of Modern Art. Ten more museums are slated to launch programs with Museloop during 2017.
All you have to do to use Museloop is to download the app, choose the appropriate museum and then pick one of the 10 or 20 stations, each of which engages users in a game. You have to locate a specific work of art on display, and look at it to respond to questions asked on the app.
“The best part of using games when you visit a museum is that they’re interactive, and so they make learning fun, intuitive and much more meaningful,” says Museloop CEO and cofounder Keren Berler. “Museloop uses mobile devices to make it more interesting and challenging for adults and children to look at physical exhibits at the museum.”
Museloop CMO and cofounder Nathalie Half says her frustration with the refusal of her three teenagers to visit museums was an impetus for the creation of the company’s innovative technology.
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Translated by Hannah Hochner.