Bank Hapoalim announced the creation of Israel’s largest
club for credit card customers Thursday, promising to deliver cash back on
purchases made at leading supermarkets and other participating retail
“This is part of the bank’s strategy of granting real economic
value to all our customers and supporting the development of the business
sector. This includes small businesses, which will enjoy the same marketing
platform as larger businesses,” Hapoalim CEO Zion Keinan said.
Bank Hapoalim cards supported by Isracard, Mastercard, American Express and Visa
will join the club automatically and free of charge.
Members will receive
direct cash deposits into their bank account of up to 10 percent of the value of
their purchases at participating land-based and online retail outlets. In
addition, they will be offered a range of attractive discounts and benefits
Dozens of the leading Israeli chains and around 250 smaller
business from around the country have already joined Hapoalim Cash Back club.
The bank said it intends to broaden the club’s scope, in order to enable any
business to grant benefits to its customers through the club. It estimated that
in the first two years more than 3000 small and medium businesses and around 120
large businesses will sign up.
Companies that are already a part of
Hapoalim Cash Back include: Castro, Steimatzky, Isrotel, Café Joe, Rami Levi,
ALM, Kishrey Teufa, Globus Group, Negev Ceramics, Optica Halperin, Adidas, Walla
Shops, Kitan, Budget, Ophir Tours, Shlomo Sixt, Israir, Sabon shel Paam,
Tadiran, Dell, Lee Cooper, Berlitz, Aloni and Maccabi Tel Aviv.
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