Toyota Prius cars 370.
(photo credit: Courtsey of Toyota )
The Environmental Protection Ministry will be fining several vehicle importers a
total of NIS 1.5 million for publishing car advertisements that lacked air
pollution data, the office announced on Sunday.
This is the second year
that the ministry is imposing such fines as a result of failures to disclose
proper air pollution data on car advertisements.
Each importer will be
receiving fines worth hundreds of thousands of shekels, and some were previous
violators, according to the ministry.
In keeping with the Clean Air Law,
any new car advertisement must include fuel consumption figures as well as data
demonstrating degree of contamination, the ministry added.
“The car buyer
has the right to receive complete information about the vehicle, including how
much fuel it consumers and how it pollutes,” said Environmental Protection
Minister Gilad Erdan. “We will continue to work to make importers meet this
obligation without concealing important information from the
Mayer’s Cars and Trucks published on its website an
advertisement for the Jaguar XF that failed to show pollution levels. Because
this importer previously violated the law, the company received a nearly double
penalty this year of NIS 442,000; the highest single penalty is NIS 221,300.
Likewise, Shir Shlomo Car Importers received the same fine as a repeat offender,
after this time publishing an ad for an Opel Corsa that included neither air
pollution nor fuel consumption data, the Environmental Protection Ministry
The other three offenders received single fines of NIS 221,300
each, and among them was Universal Motors Corporation, guilty of publishing a
newspaper ad for a Cadillac SRX Crossover and CTS coupe without pollution
levels. Meanwhile, Sigma Motors Agency advertised at the Jerusalem Central Bus
Station for the Chevrolet Cruze Turbo without pollution data, and Mediterranean
Cars Agency followed suit in a newspaper ad for an Alfa Romeo Alfa Giulietta,
the ministry said.