I’m standing, sipping a glass of red, in front of the Tabor Winery booth at the 10th annual Israel Wine Tasting Festival at the Israel Museum. Located in the museum’s outdoor sculpture garden, patrons flock from pavilion to pavilion, dodging between art installations and sampling the produce of the country’s many wineries. As the sun sets, wine lovers sit at low tables and compare their drinks to the strains of light jazz from a live band.

Tabor’s pavilion is massive, easily one of the largest at the festival. Standing on the wooden deck before the bar stands David Montefiore, the winery’s wine culture developer. He says that the wine festival, established in 2003 during the height of the second intifada, is a very good opportunity to expose his wines to quite a few people. Israel has a “maturing wine culture,” he says; a far cry from earlier generations who drank sweet red kiddush wine and little else.

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