Drumming up business in Jerusalem

By
July 14, 2017 16:56

A new musical instrument store downtown has become a hub for aficionados and newcomers alike, both locally and beyond.




Israel instrumental store

Drumbite on Hahavatzelet Street. (photo credit:DANIEL ELIOR)

Downtown Jerusalem has taken its fair share of knocks over the years. Even if you ignore all the centuries of squabbling over the Old City by Greeks, Romans, Babylonians, Assyrians, you-name-’em, the contemporary western sector has been through the mill and back numerous times.

During the Second Intifada, you’d hardly see a living soul along Jaffa Road and the Ben-Yehuda pedestrian mall. And if that weren’t enough to drive downtown businesses to the brink of financial implosion – and, in quite a few cases, over the edge – construction of the light rail went on seemingly interminably, turning the center of town into a permanent building site.

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