WHEN OREN Fuerst was caring for his late mother, he ran into a problem familiar to many people who have Googled medical treatments on the Internet. “There’s just too much information out there and it took hours to pinpoint the articles relevant to my mother’s particular condition,” says Fuerst, a serial medical entrepreneur.

Fuerst’s frustrations led him to found Medivizor, a personalized service that enables users to receive articles related to specific conditions from leading medical journals. To get the information they need, users fill out a brief questionnaire and then Medivizor’s search engine retrieves the relevant articles, all of which have been summarized into laymen’s terms.

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