Facebook on Monday announced its selection of Adi Soffer Teeni as general manager for its operations in Israel.
Teeni has an extensive business background. She is the chairman of Ginger, an English grammar and spelling tool, was managing director of gaming site 888.com and CEO of the Kidum Group, a private education company.
Teeni is set to begin March 24 and is tasked with building up the Ramat Gan-based Facebook Israel team, which will coordinate with staff in Dublin, Ireland.
“Having spent so much of my life working with consumer-facing companies, I have seen firsthand the positive impact that Facebook can have on growth, enabling them to reach precisely the audience they need to target, whether that is at home or abroad,” she said.
Facebook acquired Israeli company Onavo for a reported $120 million in October. Onavo creates apps that make data usage more efficient on mobile devices and provides analytics on mobile usage. Onavo became the basis of Facebook’s operations in Israel.
“Facebook already enjoys a close relationship with many Israeli companies and startups,” said Diego Oliva, Facebook’s regional director for Central and Eastern Europe, the Middle East and Africa. “The recent acquisition of Onavo, the opening of our Israel office and now the appointment of Adi as general manager shows that our commitment to the country is stronger than ever.”