(photo credit: Courtesy)
Israeli design is making its presence felt at exhibitions in Israel and
around the world, attracting attention and making an impact. The current
renaissance comes after years of austerity in Israel, which did not
allow for the development of design. When better times arrived, an
interest in style started to develop in Israel, and many items were
copied from other sources.
Today, when Israeli design schools are
packed with students who want to learn the secrets of the profession
and specialize in the field, there is a wide range of experienced
designers with an impressive track record in Israel and abroad. We can
now take pride in authentic, unique and intriguing design.
example of the next generation is the D-Vision group, which recently
participated in the International Design Exhibition in Milan. They are
now showing their exhibition, “Soft Comfort,” at Hachava Gallery in
Holon until the end of August. The hothouse of designers, founded by
Keter and headed by Sami Sagol, presents items based on the concept of
comfort. In the work process, they focused on using innovative materials
and manufacturing techniques to guarantee a unique and comfortable
sitting experience, including the look of the seat.
a piece of furniture might look soft and comfortable but may be just
the opposite. For this reason, the D-Vision designers have tried to
conform to conventions when it comes to comfort (like the sitting angle)
and expand them to create exhibit items that invite visitors to sit
Another successful local designer is Tzuri Gueta, who has
exhibited in museums such as Centre Pompidou in France and MOMA in New
York and won the Andy Design Award.
Gueta is influenced by marine life, which he grew up with in Givat Olga.
expresses his inspiration through silicon works, which he created using
an exclusive technique. Gueta, who is a Shenkar graduate, combines
silicon and fabric in a complex process that creates a new language.
Gueta is now collaborating with Israeli designer Daniela Lehavi, with
whom he created a line of bags that integrates silicon works and leather
accessories. The Underwater Fantasy collection creates an interesting
link between basic lines and a profusion of forms.
Livne is gifted in a different way, taking design in new directions.
Choosing to emphasize what cannot be hidden, she designed “michse,” a
solution for covering the drain on the bathroom floor. Instead of the
standard gray cover, Livne designed a colorful round plastic cover in
one size that fits all drains. The cover comes in 48 models that include
such designs as classic, ethnic, modern, marine and floral.
But some people prefer a classic style of design like that of the Hadad Brothers. They offer a
contemporary trend in wedding gifts. Their silver items combine classic
Judaica style with an innovative look. Giving a gift of Judaica to
newlyweds is a blessing for a long and happy family life, but the design
doesn’t have to be conservative. Some of the latest items combine
crystal, wood, silver and gold plate.