The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Egoz Hakfar is launching, for the first time for Tu Bishvat, personal TO GO granola portions in 45-gram bags, rich in nuts and almonds, suitable for upgrading yogurt or milk or as a quick snack. For the holiday, the company offers a variety of natural and roasted nuts (almonds, walnuts, pecans, cashews, hazelnuts), dried fruits with no added sugar, and festive gift packs.

The skincare brand SO.KO by Super-Pharm launches the SUPERGLOW+ capsule series produced in Korea. The series includes three products: Vitamin C capsules at a 10% concentration for radiance and an even appearance, ceramide capsules to soothe irritated skin and strengthen the skin barrier, and hyaluronic acid capsules for a concentrated moisture boost and reduction in the appearance of wrinkles. Each package contains single-use capsules that preserve the stability of the active ingredient and offer precise dosing. Use is simple: Open a capsule, apply to clean skin, and finish with a moisturizer. Available at Super-Pharm branches and on the website.

Beit Hashita launches a new spicy cucumber series with different heat levels, tailored to consumers seeking a bold flavor experience. The series includes four flavors: Salt-pickled cucumbers with peppercorns, jalapeño, green chili, and bird’s eye chili.

The Parisian dermo-cosmetics brand Gallinée launches in Israel a skincare series based on the skin microbiome – good bacteria that protect the skin and strengthen its natural defense barrier. The formulas contain a bio-active complex with prebiotics, probiotics, and lactic acid. The launch includes about 12 products for face, body, and hair, including the hero product – a facial vinegar (balancing toner), face cream, cleansing foam, and serum. The products are suitable for all skin types, including sensitive skin. Available at Super-Pharm, BE, and pharmacies.

Keren Bartov launches a new skincare line developed in laboratories in the USA, Canada, and Spain, based on active ingredients at clinical concentrations. The collection includes Exovive serum based on exosomes and regenerative technology to encourage skin renewal and improve texture and firmness, a bio-active peptide serum to improve elasticity and strengthen the skin, a purifying clay mask for a smooth and bright appearance, and a multi-purpose Glow spray to provide moisture and radiance throughout the day.

The Parisian dermo-cosmetics brand Lierac Paris launches an innovative anti-wrinkle protocol. The first stage – Le Filler, a treatment for immediate filling and blurring of wrinkles using hyaluronic acid. The second stage – pure retinol cream 0.3% for long-term treatment that encourages cell renewal and collagen production, with proven results of a 73% reduction in the number of wrinkles after 3 months. Available from cosmeticians, authorized physicians, and on the website.

The Rapidus chain from the BBB Group launches a collaboration with the international brand TABASCO®️ and introduces a new dish: “Rapidus Spicy Crispy Chicken.” The dish includes a warm tortilla with crispy chicken, guacamole, royal sauce, lettuce, pickles, and touches of TABASCO®️ Sweet & Spicy Sauce – a mild sweet-and-spicy sauce that allows precise balance between sweetness and heat. The combination brings together softness, crunchiness, and precise spiciness.

The New York nail brand essie launches Break Fix – a liquid nail-fixing coating designed for brittle or splitting nails. The product creates a smart protective layer that strengthens the nail, prevents breaks and cracks, and can be used daily on its own or as a base under colored nail polish. Available at Super-Pharm and on the website.

Prigat relaunches the seasonal “Orchard Series” for a limited number of months, featuring two citrus flavors: a mandarin orange–flavored soft drink and a red grapefruit–flavored soft drink. The products are produced without preservatives and are adapted to the local citrus season and consumer preferences during the winter period. Available at retail chains.

The skincare brand Carema launches a new series of shower gels in 750 ml packaging with a pump, in three fragrances: Cucumber and aloe vera, coconut, and peach. Each gel contains 91% ingredients of natural origin, is rich in moisture with a velvety texture, and is free of parabens, phthalates, mineral oil, or silicones. Available at pharmacy and retail chains.

Guri expands the Gfree brand and launches a granola series in two flavors (300 grams) and nut bars rich in protein (22%–26%), all gluten-free. In addition, it launches for the first time gluten-free baking improvers – baking powder, baking soda, and cornstarch.