Brand news: Demi Moore’s new role and who is the woman in red?

She’s not just a legendary actress – now she’s also the face of strong, conscious hair: Demi Moore, Hollywood star, producer, bestselling author, an activist unafraid to shatter glass ceilings around ageism and sexism, one of TIME magazine’s 100 Most Influential People and Glamour’s Woman of the Year, joins as the new global ambassador of the luxury hair brand Kérastase.

Moore, who leads campaigns not only on screen but also in social discourse, breaks stigmas around age, beauty, and femininity, proving that amazing hair is not a matter of age but of attitude.

From Hollywood to Tel Aviv, Moore will lead the brand’s international campaigns, star at events worldwide, and promote an agenda of smart, personal, and self-connected care.

Demi Moore: “I am excited and proud to join the Kérastase family as the brand’s global ambassador. My life has been shaped by love, growth, and new experiences, and my hair has been there every step of the way. I believe hair has a unique energy; it carries our experiences, our confidence, and our individuality. For me, true beauty is allowing hair to be itself and tell your story, to be authentic and embrace who you are.”

Yaniv Levi, Head of Communications at Kérastase Israel: “We are excited about the collaboration with Demi Moore, an inspiring figure with influence and unparalleled style. Alongside her cinematic achievements, Moore is also considered a hair icon. Over the years, Moore has pushed the boundaries of style with iconic hair looks. Beyond style, Demi embodies the brand’s core values: Strength, individuality, enduring elegance, boldness, confidence, and uncompromising authenticity, with intergenerational appeal and an unmatched legacy. Demi Moore brings her unique vision and charisma and invites women everywhere to dare and dream.”

International supermodel and digital influencer Emily DiDonato was chosen to lead the dermo-cosmetics brand VICHY – a move that marks the brand’s new spirit. The choice of DiDonato reinforces the values that guide VICHY: A deep connection to science, commitment to proven results, uncompromising authenticity, and modern feminine strength that speaks at eye and skin level.

DiDonato, considered a leading figure in the worlds of fashion, beauty, and skincare, has appeared on the covers of prestigious magazines and collaborated with major fashion brands. She will lead all of the brand’s campaigns, including in Israel, and her first campaign will launch to promote the Liftactiv anti-aging skincare line – don’t say we didn’t know.

Figue Érotique is a new genderless fragrance by master designer Tom Ford, a rich, enveloping, elegant, and complex creation that traces the stages of ripening of the kadota fig – a rare fruit that appears in a single summer wave and embodies the transition from green and fresh to rich and ripe.

The fragrance is an addictive blend of mystery, wildness, and sensuality, balancing fresh sweetness with warm woody notes. At its heart is ripe fig wrapped in a deep muscovado accord with dark, enticing sweetness, ylang-ylang, vetiver, patchouli, and benzoin that add woody-resinous depth, and a rich scent of aromatic woods, soft amber, and clean musk, creating a sensual trail.

The bottle design is a tribute to the inner layers of the ripe fig, in light and dark purple hues, with a golden touch.

Ever had that moment right before heading out when your hair looks like you fried a latke on it? No stress – Israeli grooming brand Argania is here to save the day and your blow-dry, launching a dry shampoo that makes hair look fresh, clean, and voluminous just like after a wash, only without water. One small spray and you’re ready to conquer the world.

Argania’s dry shampoo gives hair a clean, fresh, voluminous look in seconds – ideal for busy days, when you need a refresh between washes or a quick touch-up. The lightweight formula disperses evenly through the hair, absorbs oil, and neutralizes residues of styling products like wax, clay, creams, and serums, without leaving a greasy feel or white marks.

Its use helps reduce washing frequency, assists in minimizing frizz and a static look, and lightly perfumes the hair.

Available in 4 versions inspired by the brand’s flagship series’ favorite scents: Castor oil; hyaluronic acid and keratin; hyaluronic acid and shea butter; and a version dedicated to men.

Meet the French’s new moisture magic: Uriage Xemose C8+, a magical series that gives no discounts to dry skin, not even atopic drama.

The series’ formula understands skin better than it understands itself, thanks to 8 biomimetic ceramides that elegantly “impersonate” natural ceramides, strengthen the barrier, and restore sanity and moisture to the skin – because when skin looks good, we all benefit.

In the series: A cleansing oil to prevent itching, a gentle cleansing cream, a balm emulsion for lipid restoration and itch prevention, a cream for lipid restoration and itch prevention, and a nourishing, soothing face cream – all suitable for babies from birth, children, and adults.

To make makeup look wow and not just okay, you start with a primer. Makeup brand Maybelline New York launches a new gel primer, incredibly light and pleasant, that glides on the skin, blurs pores, and provides moisture for up to 24 hours. The formula is enriched with 2% niacinamide, and the gel “awakens” upon contact with water like magic, creating a fresh, radiant base.

And since we’re already sharing good news, Maybelline also has a new and amazing foundation – because perfect skin is just the beginning. Super Stay Lumi Matte Foundation is available in 11 shades with a matte finish, provides lightweight, buildable coverage, and maintains an even, natural, luminous look all day thanks to amino acids that help maintain balanced moisture levels. Sweat- and water-resistant.

The brand ULACTIN doesn’t forget what winter sometimes forgets – our lips.

In a new series developed in Dr. Fischer’s research laboratories, dedicated ointments for dry and cracked lips were launched, with advanced formulas, pleasant textures, and targeted treatment – because lips also want to feel wrapped, soft, and protected.

The formulas contain vitamin E and jojoba oil, provide nourishment and moisture for 24 hours, and help reduce feelings of dryness, irritation, and discomfort. The products were clinically and dermatologically tested, are sensitive, suitable for sensitive skin, paraben-free, and fragrance-free.

In the series: An S.O.S treatment ointment enriched with cocoa butter, and an S.O.S SPF50 treatment ointment with especially high protection against UVB and UVA rays, enriched with shea butter.

More from Dr. Fischer’s research laboratories: The premium Kamill Blue Oils & Medicinal Plants series; a series of soap-free cleansers enriched with a unique oil complex – avocado, cotton, and almond – to nourish the skin, specially adapted for the sensitive skin of newborn babies (except preemies), and you’re allowed too. The series includes 3 products: Chamomile, oats, and aloe vera.

2026 is painted blue – Is 2026 Blue Rise, a new and mesmerizing shade by Nirlat. Not just another color from a palette, but an original creation developed especially in the company’s laboratories, carrying a story of hope, revival, and a promise of a better future.

This year, unlike in the past, the choice was not based on global trends but on a deep-rooted connection to cultural depth, the Israeli spirit, and values of modesty, integrity, and optimism – a color that is not just a shade, but a statement.

The photos were taken in the Ayuna showroom – A Simple Story in Wood, a boutique from Kibbutz Be’eri specializing in handcrafted, custom-made wooden furniture, founded by Yonat and Dror Or z”l, who were murdered in their home in Be’eri on Black Saturday. The photos weave in original works by designers and creators from Be’eri and the surrounding kibbutzim.

The “rooftop” trend lands at Casa Maya on Rothschild Boulevard – a new entertainment space that connects Japanese precision with an urban atmosphere, a concept where the evening starts with a drink, continues with sharing dishes, and ends with a DJ and music that raises the tempo.

The place is designed inspired by wabi-sabi and includes the use of natural materials, rough textures, and imperfect beauty, creating a balance between calm and glossy urban style.

On the culinary side: Chef Renan Kometa Blumenreich, born in Tokyo to a Japanese mother and Israeli father, who immigrated to Israel at age 6. Over the years, he specialized in Japanese cuisine. Among the dishes he created, based on raw fish, seasonal ingredients, and meticulous techniques: Miso eggplant; tuna tataki; Yaki Tomorokoshi; tuna togarashi roll; red tuna and foie gras; Yaki Gyu – all accompanied by precise cocktails.

Rapidos, a Latin-Mexican street food chain from the BBB Group, launches its first collaboration with the international brand ®️Tabasco, within which the chain introduced Rapidos Spicy Crispy Chicken – a warm tortilla filled with crispy chicken pieces, guacamole, royal sauce, lettuce, pickles, and touches of TABASCO®️ Sweet & Spicy Sauce – part of the brand’s squeezable bottle series, which brings a balance between sweetness and gentle heat, and is considered one of the brand’s most beloved and universal sauces. The dish combines softness, crunch, and precise spiciness.

Oreo opens 2026 with a campaign that connects the global brand strategy Stay Playful with the iconic game of checkers, creating Oreo Checkers – a playful, modern version of the board game that turns the familiar cookie into a living game piece.

At the heart of the campaign is an online digital game in which users play checkers using Oreo Original and Oreo Golden cookies, accumulate points, and compete for unique prizes. The game brings back to life what Oreo has represented for years: Moments of joy, playfulness, and connection between people.

As part of the campaign, a groundbreaking technological innovation was launched – an interactive digital billboard that allows passersby to play checkers via their mobile phones and see their move broadcast live on a giant screen. This is a first-of-its-kind use of outdoor signage, creating real, immediate interaction that connects people in the Stay Playful spirit of Oreo.

Nature calls, and taste answers: Prigat’s Orchard Series returns for a short seasonal visit, with orange-mandarin and red grapefruit flavors, without preservatives, with lots of juice and nostalgia for harvest time.

Available only for quick decision-makers – because the good stuff doesn’t stay long on the tree, and in this case, not on the shelf either. The launch is carried out as part of adapting products to the citrus season and consumer preferences; the juices are produced without preservatives and are based on seasonal, beloved citrus fruit flavors.