The skincare brand LAVIDO, the brand that brought the Clean Beauty category to Israel, reveals its new face: Noam Kleinstein, who for the first time in her career is landing a campaign in the beauty field. The 24-year-old singer, who long ago became an object of admiration in the eyes of the women of the fashion desk here at Walla, embodies the spirit of the new generation, and therefore the connection between her and the Israeli brand is natural and even reflects the brand’s core values.
Alongside her nonstop musical activity and a string of addictive hits that have become leading tracks on radio stations as well, the young Kleinstein knows how to maintain a wardrobe full of character – usually with the help of her close stylist and bestie, Nastya Lisansky. After two shows at the Barby and two shows at Reading 3, all of which were sold out, Kleinstein won the ACUM Breakthrough of the Year Award this year, an official seal on an exceptional year in her career – and to top it all off, the much-talked-about new campaign.
“I’m excited and proud to be the new face and to join the family of the Israeli skincare brand LAVIDO,” says Noam. “Especially when it’s a brand with natural, high-quality ingredients that provide confidence, calm, and real care for the skin.” Michal Eitan, the brand’s CEO, adds: Beyond being a talented singer, Noam brings freshness, softness, and a contemporary presence that connect perfectly with our aspiration to lead the clean beauty field in Israel and to make high-quality, safe skincare accessible to a broader audience.”