Brand news: Thickness does matter and who got a hair transplant

About three years after the Hamashbir retail chain joined the Wolt platform, the chain is expanding its retail activity, and as part of a strategy to strengthen its digital presence and expand its sales channels, it is deepening its collaboration with the international fashion brand Kenneth Cole, bringing it to the TERMINAL X e-commerce site under the Brands category, with fashion and lifestyle items for women and men, including clothing, shoes, bags, bedding, and additional categories.

Kenneth Cole’s success in Israel led Hamashbir—the exclusive licensee in Israel—to deepen investment in its development, among other things through the opening of three standalone stores and in-store shops within 23 branches nationwide.

Did you think Beauty Gucci was here to make noise? Think again. The beauty brand of the Italian fashion house unveils a new fragrance duo in the Gucci Guilty line, taking consumers on a sensory journey into an intimate, elegant, and self-aware space that doesn’t try to impress anyone. Instead of a sharp, one-dimensional burst, this is a layered story—a quiet, present, elegant, and nonchalant perfume that invites closeness, like a secret shared with those close to you. Looking to leave a mark? Gucci’s intimate gate is open.

The duo was created through a collaboration between master perfumers Quentin Bisch and Nathalie Gracia-Cetto, further establishing Gucci Guilty as an olfactory voice that challenges conventions.

The fragrances: Absolu de Parfum Pour Homme—elegant and intriguing with lasting intensity, for those who appreciate pronounced sophistication, featuring rum accord, orange blossom, and red chili pepper; and Absolu de Parfum Pour Femme—warm and velvety, a floral-amber composition containing an oxidized aroma of amaretto coffee, tonka, and wisteria wood. Every nuance invites discovery.

The Korean dermo-cosmetics brand Dr. Jart+ has arrived in Israel with what Korea does best in the field, this time with an artistic twist. The name Doctor Joins Art is not a gimmick, but a declaration of intent: a meeting point between precise science, playful aesthetics, and products that deliver results.

Behind the brand, now landing at Super-Pharm stores and online, is a philosophy based on: Skin—focused formulas for professional at-home care for a variety of skin needs; Science—advanced clinical developments in collaboration with dermatologists and leading laboratories in Korea, the use of unique ingredients, patents, and innovative technologies, sometimes ones not yet available in Western brands; Art—a colorful visual language and a user experience that proves skincare can be enjoyable and serious without a stern face.

After focused activity in natural product stores and online, the Israeli skincare brand Lavido is making a significant strategic move and expanding onto the shelves of the Super-Pharm chain. As part of the move, a Clean Beauty category—of which the brand is a pioneer—will be launched in the chain, a category gaining momentum worldwide and expected to grow by 17% by 2033.

The move highlights a fundamental issue in the Clean Beauty world, which is not anchored in uniform legal regulation and relies on internal standards defined by commercial distributors, including Sephora and other chains. The brand aligns with strict international benchmarks and translates them to the local market, positioning itself at the intersection of nature, science, and global standards.

Looking for brushes to streamline your makeup routine and achieve a precise, clean result? The skincare and beauty brand BYNETA, by businesswoman, entrepreneur, and model Neta Alchimister, in collaboration with Lilit Cosmetics Group, launches the Retractable Make-Up Brush—a double-sided, multi-purpose brush for face and eye makeup. The smart design combines two complementary ends: a rounded, soft end for even blending and a natural look, and a second rounded, narrow end that allows precise application and blending of eyeshadows and blush with high control.

Hair transplantation is no longer a spot solution but a medical-aesthetic process requiring knowledge, precision, and a broad perspective. Dr. Miri Aharonov, a hair transplant and dermatology specialist, founder and director of BHR Clinic Israel and one of the pioneers in the field in Israel, presents an advanced approach based on in-depth medical diagnosis, close guidance throughout all stages of treatment, and a thorough understanding of scalp and hair health: the cause of hair loss, patient suitability for transplantation, expectation alignment, examination of follicle quantity versus the area that can be covered with good density, planning a natural hairline appropriate to facial structure, and follow-up until the desired result is achieved.

The concept led by Aharonov views hair transplantation as part of a comprehensive framework combining medicine, aesthetics, and precise process management, enabling natural, balanced, and long-term results.

Among the methods: iPRF—Injectable Platelet Rich Fibrin, based on a platelet-rich liquid derived from the patient’s blood, containing growth factors that strengthen hair and encourage growth, alongside scalp healing processes. This method is implemented using precise, less invasive technologies, with maximum accuracy and rapid recovery, without bald spots or visible scars in the donor area.

Dr. Lehavit Akerman’s clinic network presents the next generation in anti-aging—“process-based aesthetics”: an advanced concept that views aesthetics as a planned and structured process, rather than a one-time action. This innovative approach is based on precise personalization, targeted treatments, and long-term thinking, with the goal of creating a harmonious, natural, and stable result that is maintained over time.

The method offers a fundamental perceptual shift—from spot treatments dictated by fleeting trends to a personal aesthetic journey, based on in-depth diagnosis, building a staged treatment plan, and continuous professional guidance.

The process is based on clear, proven principles and includes assessing skin condition—texture, tone, volumes, tissue quality, face/body proportions, lifestyle, and habits; building a precise treatment plan aimed at achieving a natural, gradual result, shortening recovery times, and improving outcome quality; combining techniques and technologies, with each stage preparing the ground for the next, to achieve a result that looks and feels right, with an emphasis on harmony, balance, skin quality, and preservation of natural features, rather than abrupt change and an unnatural appearance.

The dermo-cosmetics brand Doctor Or launches Dermo Hair—a series for treating common conditions: dandruff and thinning, weak hair. The series includes a therapeutic anti-dandruff shampoo for daily use for normal to oily hair, containing Fluidipure™8G that purifies and protects the scalp and helps prevent and reduce dandruff and irritation, and prevent unpleasant odors; to complement it—a leave-in serum treating irritation, dryness, and redness of the scalp.

Also launched are a hair fiber-strengthening shampoo for all hair types, helping prevent hair loss, containing Procapil® to strengthen and renew the hair fiber and support slowing its aging process, and a leave-in hair fiber-strengthening serum containing Capauxein™G2, tested and found to encourage growth and contribute to the appearance of denser, fuller hair. The formulas are hypoallergenic, contain ingredients with proven efficacy, and are free of parabens and SLS/SLES.

Regardless of the pizza index, Domino’s Pizza is paying tribute to thickness and expanding the menu with “Domino’s Thick”—a pizza that proves the chain doesn’t skimp on fresh dough, with a unique composition developed especially for the brand. The pizza has a 13-inch diameter, an airy, soft center, crispy edges, and a crust equipped with garlic butter and crispy Parmesan—because why stop halfway. The pizza that conquered carb lovers in the United States, Mexico, and Australia is landing in Israel in a version adapted to the local audience, with a clear goal: to indulge lovers of thick pizza, with a wink to thin-crust fans.

More from Domino’s: a sweet collaboration with the protein brand Turbo, owned by Israeli NBA star Danny Avdija. Joining the dessert menu (in some branches) and deliveries is a protein ice cream with a creamy, indulgent texture, in flavors: Madagascar vanilla, chocolate and hazelnut, and Maya mango. The move is part of the chain’s innovation strategy.

Whisky is much more than a drink. In honor of the drink that was born in the 15th century, the Hermitage wine and spirits chain is dedicating a Whisky Month to it and also hosted a special evening at its Kfar Saba branch last week, offering a broad introduction to the world of whisky and a tasting experience across a wide range of styles—from smoky and powerful whiskies to soft and sweet ones—selected from among 60 different whiskies. By the way, the first to produce whisky were brothers John and James Chivas. In 1840, they concocted a recipe that won over Queen Victoria, who appointed them as official suppliers to the British royal household. The name Regal was later added.

Tzuriel Farm launches a new branding language rooted in the brand’s identity and faithful to its origins as a family farm established in the Galilee in 1951. The design is clean, with its recognizable symbols: a milk jug, the color green, and a new slogan—“A Taste from the Farm.” The launch aligns with the brand’s strategy, which focuses on connecting production tradition with preservation of core values.

Joining the celebration is the launch of 24% Bulgarian cheese for baking, salads, and more, and a refined 16% Bulgarian cheese with a softer texture and moderate saltiness, suitable for eating and for incorporating into sandwiches and dairy dishes.

The Must candy brand is renewed with a series of filled candies with orange flavor and filling with added vitamin C—the brand’s first product combining vitamins. The candies are vegan and without added sugar.