In Jerusalem

Grapevine: Five-shekel coffee comes to town

COFIZZ IS to join an ever growing abundance of eateries along Jaffa Road and Ben-Yehuda Street and their off-shoots when it opens, January 19.

Coffee beans
Photo by: MCT


COFIZZ IS to join an ever growing abundance of eateries along Jaffa Road and Ben-Yehuda Street and their off-shoots when it opens, January 19, on what was once the site of a fancy lingerie store near the corner of Ben-Yehuda and Histadrut. The three Cofizz partners – Amir Amsalem and Moshe Mizrahi of Jerusalem along with Lilach Arazi of Ramat Gan – have worked for Cofix in Tel Aviv, which started a revolution in the country’s coffee-shop market by radically undercutting the prices of its rivals, who were forced to charge less to stay in business. The trio wanted to start a Cofix franchise and were under the impression that they’d reached an understanding with the low-cost chain, but the plan fell through. Undeterred, they thought up a similar name, and just like Cofix, will have a fixed price of NIS 5 for takeaway coffee, sandwiches, freshly squeezed juice, ice cream, muffins and the like, and it will even be kosher Lemehadrin.



Read More...
   
Jpost.com, the online edition of the Jerusalem Post Newspaper - the most read and best-selling English-language newspaper in Israel. For analysis and opinion from Israel, the Jewish World and the Middle East. Jpost.com offers expert and in-depth reporting from Israel, the Jewish World and the Middle East, including diplomacy and defense, the Palestinian-Israeli conflict, the Arab Spring, the Mideast peace process, politics in Israel, life in Jerusalem, Israel's international affairs, Iran and its nuclear program, Syria and the Syrian civil war, Lebanon, the Palestinian Authority, the West Bank and Gaza Strip, Israel's world of business and finance, and Jewish life in Israel and the Diaspora.

All rights reserved © The Jerusalem Post 1995 - 2013