‘Mommy bloggers” is the term used to describe over four million women across America: stay-at-home moms between the ages of 20 and 50 who blog about their lives and their families. Many write about the products and services they use in their homes, and their reviews are attracting a vast following, all eager for their recommendations.

“I was totally unaware of the mommy blogosphere until some bloggers contacted me when they wanted to review a product manufactured by one of my clients,” says Wendy Hirschhorn, eponymous owner of the website Wendy’s Bloggers, launched just over a year ago. Her site is meant to serve as a bridge between the manufacturers, who want to promote their products, and the mommy bloggers who review them.

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