Fashion

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG
Biliblond

7 especially colorful items we loved this week

Hoka Mach 7.

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

Golbary dress.

The secret worn by all fashionistas: Spring’s smartest item is back


The platforms made a comeback and they are here, big time

Platform shoes were the ideal shoes that every woman had to have in her wardrobe a decade ago. Now they are back, and we found some especially great ones for you.

FitFlop for Originals - NIS 349.90

Nika Rehani’s 2026 collection: When classic meets innovation

Between dramatic dresses with impressive volume, and flattering, clean cuts – the collection offers every bride a way to express herself, with no less than several looks in one dress.

Nika Rehani

Which celebrity will dare to wear Or Luzon’s bra?

Exclusive: First glimpse of the capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba.

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Sculpting in white: The trend of extended corsets that changes the bride’s silhouette

Sculpted corsets are here to stay. Meet the cut that elongates the body, emphasizes the waist, and gives brides the look of a living work of art.

Nika Rehani

Dana Harel unveils Pixies SS27: Clean lines, a timeless feel

The Pixies collection for spring–summer 2027 by designer Dana Harel moves precisely along the line between precise minimalism and a deep statement, between soft femininity and an effortless presence.

Dana Harel

More than a veil: The headpiece trend taking over the bridal world

Head accessories are becoming the real stars of the season, offering a modern, bold and stylish interpretation of one of the oldest elements in the bridal look.

Galia Lahav

A few pennies and the beautiful striped dress of Shlomit Malka – yours

The comeback of Shlomit Malka, sponsored by the new job for the accessible fashion brand, brings with it summery and vibrant styling suggestions tailored to the season.

Shlomit Malka for  TwentySix

The new princesses: Royal dresses that redefine the clean look

Modern “princess” dresses prove that a combination of a sculpted silhouette and the right textures creates a look that is impossible to ignore.

Galia Lahav

Moran Tubul – wedding dress collection 2027 from Milan

Between the stone alleys of the world’s fashion capital and the architectural lines of one of the most beautiful cities in Europe, the 2027 collection of designer Moran Tubul was born.

Moran Tubul, 2027 collection

This is not just another store: Puma brings a completely new experience to Israel

With an investment of approximately NIS 1M, Puma launches an innovative concept store that combines sports, fashion, and technology, featuring hundreds of models and international collaborations.

Puma store at Big Fashion Glilot.