Fitness

AI-powered gym: A surprising innovation in assisted living in Tel Aviv

The assisted living network launches a digital gym in Israel for seniors, using AI to scan user data and create personalized training programs via a smart wristband.

Ad 120 Gym.
"Hume Pod: Smart scale with medical-grade accuracy, 45 metrics, and personalized health coaching."

Hume Pod reviews: Don’t get Hume Body Pod till you’ve read this!

THE ENTIRE RESORT is surrounded by greenery and filled with seating and relaxation areas.

Taly's Travel: Dream Island in Kibbutz Sde Yoav lives up to name from day spa to luxury suites

BOB WEIR poses at the red carpet during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Bob Weir: Eternal kid who became the sage that kept the Dead alive


Japanese walking technique IWT boosts health with interval training

Studies show alternating fast and slow walking improves fitness and reduces health risks.

 Japanese walking technique IWT boosts health with interval training.

Decathlon launches a campaign for collaborative physical activity

Decathlon launches the campaign "Buddy up, Summer's calling." It encourages collaborative physical activity with friends – because when you move together, you get stronger together and enjoy more.

 Decathlon's "Buddy up, Summer's calling" campaign

The gym chain that was "imported" from the U.S. is opening two more branches

The new branches in Jerusalem and Tel Aviv will join the flagship club already operating in the Sarona complex in the Landmark Tower in Tel Aviv.

 Gold's Gym

Our home: The blessed sports initiative of the fitness studio

Habait Shelly, a studio for Reformer Pilates and functional training, is offering free training sessions on a space-available basis for reservists (men and women) until the end of April.

Habait Shelly - a studio for Reformer Pilates and functional training

Holmes Place Group won the tender to operate the Holmes Place Family club in Be’er Ya’acov

The new Holmes Place club in Be’er Ya’akov, the group’s 13th Family club, spans an area of approximately 3,400 square meters.

 Keren Shtevy, CEO of Holmes Place Group

How past wars influence fitness culture in Israel - opinion

Past wars in Israel have left a profound mark on the country’s fitness culture, turning it into an important tool for coping with security emergencies.

 A man exercising (Illustrative).

The race is on: Runners prepare for 14th annual Jerusalem Marathon

Tens of thousands of runners from all over the country and the world will be participating in 14th International Jerusalem Winner Marathon. 

 Racers are seen running in the annual Jerusalem Winner Marathon.

Opening spring: Decathlon launches outdoor sports and camping collection

Go outside, enjoy spring, explore nature, and engage in outdoor sports.

 Children's mountain bike, NIS 1,149, available at Decathlon or on decathlon.co.il

Spring in the Holy Land: Staying protein-strong and well nourished

We hope the list will help you decide where to get your supplemental protein so that you have the energy to enjoy all the activities suited to the upcoming warmer weather. 

 Herbalife protein powder

Home fitness: Products that will make your home workout efficient and enjoyable

More and more people are adopting a home workout routine with smart fitness devices and advanced accessories that allow performance tracking and skill improvement without leaving the house.

 A woman exercises at home