Tune in Tel Aviv370.
(photo credit: Courtesy)
Tel Aviv Port will be alive with the sound of music today when a number of young
artists and bands line up to perform for and hear advice from international
Tune in Tel Aviv, produced by Oleh! Records and Acum
House, is bringing together the two sides to make connections and create new
opportunities in the music scene.
“Tune in TLV is a unique event
organized to bring together some of the leading music producers from places
outside of Israel, and introduce them to local Israeli artists, bands, and music
authors,” said Acum House marketing manager Yaniv Greidy. “Israeli artists must
become intimate with the music business if they ever hope to
Jeremy Hulsh, founder and manager of Oleh! Records, is
passionate about starting the dialogue between music artists here in Israel and
music giants from all around the world.
“It is an opportunity to improve
conditions from all sides,” he said.
Oleh! Records – founded in 2007 – is
the only not-for-profit organization that focuses on exporting independent
Israeli musicians on a global scale.
The day-long event will include
keynote speaker David Gresham, founder of David Gresham Records in South Africa,
who has a doctorate in music export. According to Hulsh, Gresham eagerly flew to
Israel on his own to explain to the public and top decision makers the
importance of supporting the music industry.
A number of workshops and
lectures will follow performances, directed at providing young Israeli artists
with a deeper understanding of the greater music industry.
Szpendowski, cofounder of Viva Art Music, a leading global concert &
production company dedicated to international live music entertainment mostly in
Eastern and Western Europe, said that the Tune In TLV conference is just as
beneficial to him as it is to the performing artist.
“I am a festival
promoter, I go to music conferences all around the world, but I am always
looking for opportunities like this to get to know the Israeli artists, the
Israeli culture,” he said.
Richard Zijlma, general manager of the world
renowned Amsterdam Dance Event, who will also be attending the event, said that
that he is excited to see how the Israeli music scene is developing.
him, music has no borders, it is an international industry.
will be interviewed on stage at the event, is ready to share with the artists
his philosophy: “It is all about connections.
Making the music is the
easy part, reaching out to the right people and creating a global platform for
your music is far more challenging.”
Oleh! Records and Acum House are
optimistic in their efforts to improve the music export process.
interesting” says Hulsh, “Israel is so far ahead in every other sector, but when
it comes to music, we are so far behind, there is something dysfunctional about
how the music culture is supported here.”
Hulsh feels that so many
artists can benefit from learning the international music world. “Many artists
are scared to say ‘let’s change the way things are done.’ We need to show them
their rights as artists.”
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