Zhang Jingchu 370.
(photo credit: Beijing Chuan Films)
Chinese film director Chuan Lu is set to shoot scenes in Israel next month for
Old Cinderella, starring Zhang Jingchu (Rush Hour 3) and expected to be a
blockbuster. Lu is well-known for The Missing Gun (2002), Mountain Patrol
(2004), City of Life and Death (2009) and The Last Supper
Approximately one-sixth of the movie is to be filmed here. The
locations, Tel Aviv-Jaffa, Jerusalem and the Dead Sea, were chosen in January on
a visit by the production team. The week’s filming in Israel will start on April
16, with the team being assisted by a local film company.
Ministry is investing over NIS 300,000 in promoting the movie. Tourism Minister
Stas Misezhnikov said Thursday that “the tourism potential for Israel from China
is far from realized and one of the goals of the ministry for 2013 is to break
through into the Chinese market. Undoubtedly, the effect of a movie, shot in
Israel with leading Chinese stars, will be greater and more significant than
other alternative marketing activities.”
The Chinese Tourism Ministry is
cooperating with the production company to promote tourism to the Jewish state,
and has even set up a competition with an Israeli holiday as first
In 2012, 8 million Chinese selected their tourist destination
based on countries they had seen in movies, a survey showed.
Chinese tourism-for-the-Holy-Land marketing activities planned for this month
and next include campaigns on Weibo, China’s most popular social website, and
the hosting, in Israel, of journalists from leading Chinese media.
20,000 Chinese tourists visited the country in 2011 and 2012. The Chinese
Tourism Ministry has invested about $500,000 in promoting travel to Israel,
including seminars, marketing agreements and support for wholesalers and tour
China is an important source of international tourism, with an
increase of 20 percent between 2010 and 2011.