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(photo credit: courtesy)
Reshet's promotional campaigns earned the Channel 2 franchise 12 awards - out of the 12 for which it was nominated - this weekend at New York's Promax/BDA promotion and marketing competition. Four trophies were awarded for Polygraph, three for Dancing with the Stars, two for The Amazing Race and one each for Ba'a Betov and Good Intentions. Reshet responded to the wins in a statement: "We are proud that this year, too, Reshet's promotional department snagged the largest number of wins in Israel and broke new records of excellence and professionalism. Again we proved that the international audience is not indifferent to ground-breaking work."