WIZO calls Bar Refaeli ad sexist

The group plans to launch a consumer boycott of the companies running the five most sexist ads.

By JTA
March 16, 2009 11:23
WIZO calls Bar Refaeli ad sexist

Bar Refaeli 88 224. (photo credit: Courtesy)

An advertisement featuring Israeli supermodel Bar Refaeli was slammed by a women's Zionist group. The Israeli branch of the Women's International Zionist Organization named Refaeli's spot for Israeli water company Eden Springs the most sexist of the year, Haaretz reported. The group planned to launch a consumer boycott of the companies running the five most sexist ads. "WIZO calls on the public not to buy products that advertise themselves through the denigration of women and the entrenchment of the sexist image," said Gila Oshrat, chairwoman of WIZO's Women's Status Division.


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