Kohav Nolad 311.
(photo credit: Swan Farag)
The age old philosophy that competition is good for business is being
used to lure talented Israelis living abroad back to the Promised Land.
After conducting the first round of auditions for the new season of
Kohav Nolad, members of the production team as well as adjudicators
were flown by El Al to Sao Paulo, Brazil to conduct auditions for the
show among Israelis living there.
El Al, which is one of the sponsors of the show, has joined in the
effort to lure Israeli singing talents back to home base. This is the
third season in which the producers of the show have traveled overseas
for the purpose of conducting auditions.
The group that traveled to Sao Paulo included the show’s host Zvika
Hadar, executive producers Tamira Yardeni and Yoav Tsafir, adjudicators
Margalit Tzan’ani and Gal Uchovsky, and guest adjudicator Pablo
Rosenberg who also happens to be the presenter for El Al.
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