26% of mobile subscribers mull switching carrier

June 5, 2012 13:58


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

A survey by Rotem TRI Strategic Market Research for Globes last week found that, as of the end of May, 9 percent of mobile phone subscribers had switched carriers, 55% had stayed with their carrier, and 26% were considering switching, but had not yet done so.

"The findings indicate that a substantial proportion of subscribers have already switched," says Rotem TRI managing partner Dr. Arie Rotem, "but the big bang of switching is still ahead of us."

The mobile carriers will try to keep as many subscribers as possible by offering better service plans.

Unsurprisingly, price is the paramount issue. 91% of subscribers say that this is the decisive factor in their decision. If a current carrier slashes prices and makes a better offer, there is a strong chance that the subscriber will stay.

"17% of subscribers cited improved service as a factor for staying with the carrier, and 5% said unequivocally that nothing will keep them with the carrier."

Related Content

Breaking news
July 21, 2018
Militants kill 10 Iran Guards at Iraqi border post