A bill introduced in the previous Knesset to further limit smoking advertising
was approved by the Ministerial Committee on Legislation on Monday and will be
sent to the plenum for its second and third (final) readings.
will require cigarette packets to bear shocking visual messages to turn smokers
off; bar advertising of tobacco products in the printed press and on the
Internet; and prohibit tobacco companies from giving sponsorship to sports,
students and other events. In addition, pictures of fruits will not be allowed
on nargila (hookah) packages, as they mislead the public, especially the young
people who smoke water pipes.
In addition, the Health Ministry warnings
must cover 30 percent of the packet face instead of the 5 percent required
today. Gum, candy, toys and other products may not be produced in the form of
tobacco products, because it gives smoking a positive image to
Cigarettes will no longer be handed out free or for joining a
direct marketing list.
The bill will also put more responsibility for
illegal sales of tobacco on kiosk owners, just as they are barred from selling
alcohol to minors. They must check the identity cards of would-be customers to
ensure they are over 18.