A new joint initiative of the National Union of Israeli Students and the
Industry, Trade and Labor Ministry aims to promote Israeli industry and the
consumption of locally produced goods through scholarship grants to
The initiative, called “Students for Blue and White
Consumption,” will “support the creation of new jobs in Israel” and is set to
begin on Thursday, student union spokeswoman Hagar Israeli told The Jerusalem
Post on Wednesday.
Students who are selected in the project’s pilot
phase, which will run during the second semester of the current academic year,
will be required to engage in public relations activities to promote the
consumption of Israeli goods and the importance of local manufacture in order to
receive their scholarships.
“The project focuses on students who will
create and manage different activities, such as information stands in campuses,
courses and lectures for teenagers in youth movements and community centers
around the country,” Israeli said.
“The importance of this project is
great mainly because… it leads to more jobs for Israelis, which eventually
promotes education,” student union chairman Ori Reshtik said.