Nielsen data: US election night TV audience down from 2008

By REUTERS
November 8, 2012 01:51

 
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LOS ANGELES - Tuesday's US presidential election may have been too close to call for weeks, but it didn't pull in as many TV viewers as four years ago.

More than 66.8 million Americans watched coverage of the 2012 elections during prime time on Tuesday, according to final Nielsen data on Wednesday. That's down from the 71.5 million who tuned in to see the United States elect Barack Obama as its first African-American president in November 2008.

But activity on social media soared to a record level. More than 31 million, election-related tweets were sent on Tuesday night - including a couple from Obama proclaiming his victory - making the night "the most Tweeted about event in US political history," according to Twitter.

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