Oscars ceremony draws 40.3 million TV viewers

By REUTERS
February 26, 2013 01:15

LOS ANGELES - More than 40 million Americans watched the Oscars ceremony on television on Sunday, giving the annual telecast on ABC its best audience in three years, ratings data showed on Monday.

Boosted by a bumper box office crop of movies, and intrigue over edgy comedian Seth MacFarlane's debut as Oscar host, the Academy Awards show also showed an 11 percent increase in the 18-49 year-old audience most coveted by advertisers, according to Nielsen dataLast year, when Billy Crystal hosted for the ninth time, some 39.3 million people watched the Oscars ceremony on television.


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