After Orange affirmed on Saturday it plans to continue its business ties with Israel, Partner Communications said it was not assuaged by CEO Stephane Richard’s words.
“Let me make it very clear that the Orange Group is in Israel to stay,” Richard had said in an Email to AFP. “Orange does not support any form of boycott, in Israel or anywhere else in the world.”
He sent the Email after he spoke in Cairo on Wednesday about the Israeli subsidiary, Partner Communications which uses the Orange brand, and said that he would terminate his contract with them “tomorrow” if he could.
Partner signed a ten-year branding license with Orange in March, that is due to expire in 2025.
In a statement the company issued to the press on Saturday night, it said it had asked to speak directly with Richard. At no point, the company said, has it heard any complains from Orange about the March contract, nor has any issue been raised with regard to that document, it said.
The company added that Richard’s statement on Wednesday continued to cause harm to the Orange brand in Israel and to the citizens of the country.