UK singer and songwriter, Robbie Williams played to a full house in Tel Aviv on Saturday night. “It's all about love, folks,” Williams said as his nearly two-hour concert drew to a close. “I've always wanted to visit Israel and to see you and feel you, and I think now I have,” he said as hundreds of blue and white balloons sifted through positively giddy crowd of 30-40 year-olds who spent decades humming along to the vast array of Williams chart-topping hits.