Professor compares SodaStream to company that collaborated with the Nazis

March 24, 2016 08:07
1 minute read.


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

A New Zealand professor riled the local Jewish community by comparing Israel’s SodaStream to a German company that used Jewish slave labor during World War II.

In a letter to New Zealand’s Waikato Times on Nov. 28, University of Auckland sociology professor Scott Poynting equated the Israeli firm, which employed Palestinians, with IG Farben, which exploited Jews in the Monowitz concentration camp in the early 1940s.

“Thank you for explaining in your article how SodaStream generously provided work for Palestinians (Waikato Times, November 26). I understand that IG Farben provided work for large numbers of Jews. Not that I have anything against Germans, mind you,” Poynting wrote.

Two rebuttals to Poynting’s note were published in the Waikato Times a few weeks later.

David Zwartz, former head of the New Zealand Jewish Council, wrote that it was an example of “Holocaust inversion” that “trivializes” the genocide.

“The German [company] employed slave labor at Auschwitz to manufacture synthetic petrol and rubber during World War II. The Israeli one makes soda syphons, pays its Palestinian workers double common wages, and provides medicare,” Zwartz wrote.

The second published response came from Paul Moon, a history professor at the Auckland University of Technology.

“Not only was the historical context of the analogy faulty, but the tacit reference to the millions of Jews killed during the era of the Third Reich was appalling,” Moon wrote.

Related Content

Breaking news
August 18, 2018
Erdogan to challenge those playing 'games' with economy