Reebok International on Sunday announced plans to open a series of its retail stores in Israel at an investment cost of NIS 15 million.
The ten "concept stores" will run alongside fitness complexes expected to be 2-2.5 times the size of the stores themselves. The international company will provide the investment, according to Reebok Israel CEO Moshe Sinai.
The stores will introduce Reebok products that were not previously available in Israel, and have a special emphasis on women's gear and a variety of sports gear.
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