SA: Israeli apartheid ad not in contravention of rules

July 7, 2011 18:44


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The South African Advertising Standards Authority ruled on Tuesday against a complaint filed by the South African Jewish Board of Deputies regarding a controversial radio commercial aired in February this year by Dave Randall of UK dance band Faithless, in support of the South African Artists Against Apartheid organization.

Randall said in the commercial “Be on the right side of history. Don't entertain apartheid. Join the international boycott of Israel." The Board of Deputies claimed in their complaint that the advert was untrue, and not supported by any evidence to verify the implied claim that Israel is an apartheid state.

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