The nationwide boycott against dairy giant Tnuva will continue despite the resignation of the company's chairperson Zehavit Cohen and the announcement that the company will lower prices by 15 percent, Tel Aviv Student Union chairman Uri Reshtik said on Sunday.
"The consumer protest is aimed at Tnuva, not at just one person," Reshtik said, adding that Cohen's resignation provided proof that the company's practices were problematic and the protest was succeeding. He added in an interview with Israel Radio that the 15% decrease in prices was a good start but that the company has "the ability to do more."
Several student unions called for the boycott of Tnuva last month, saying the company was the leader of an industry that continuously raises prices, year after year.
The protests movement's Facebook page was also inundated with posts calling for a widening of the boycott to other large Israeli food manufacturers such as Strauss and Osem.