Tnuva CEO Arik Shor said that the student boycott of the company's products was "unfair," Army Radio reported Monday. The boycott claim is that the company has raised prices without consideration, and that because it owns more than 50 percent of the dairy market, all other companies will be forced to follow suit.
Speaking with Army Radio, Shor said "We are a super-Israeli company, and the solution to the crisis cannot fall solely on our shoulders."
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