The Tourism Ministry held its annual conference in Herzliya on Monday to
conclude the four years term and discuss the future of tourism in Israel as well
as the challenges it faces.
The conference, which hosted officials of the
ministry as well as owners of Israel’s largest hotel chains, travel website
founders and other tourism professionals, was conducted in three consecutive
Amongst the subjects raised during the event, the effect of
Israel’s latest military operation, on the country’s tourism constituted one of
the main topics of discussion.
Operation Pillar of Defense, which took
place the end of November 2012, caused significant damage to the Israeli tourism
industry in general and in the south in particular.