Vandals cause French billboard firm to scale back JDate campaign

By JTA
January 26, 2014 05:38

 
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A French advertiser scaled back a campaign for the dating site JDate after its billboards were vandalized.

Thierry Courrault, a regional director for the JC Decaux billboard giant, said his company decided to pull 18 billboards out of 100 advertising JDate.

The reason was “vandalism against out property (swastika graffiti and broken windowpanes),” he told the French Jewish news site Le Monde Juif.info. “In this very particular current context, it was to avoid the proliferation of such acts,” he added.

The decision he added, “was commercial and does not represent any position on the issue.”

Many of the withdrawn posters advertising JDate were posted in the western Paris suburb of Nanterre.

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