Supermodel Heidi Klum stars in ad for Israeli-founded company Wix

Former Victoria's Secret Angel spotlights her entrepreneurial side.

May 13, 2015 22:07
Heidi Klum

Wix commercial featuring supermodel Heidi Klum. (photo credit: screenshot)


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Although known for sauntering down the catwalk in risque lingerie, supermodel Keidi Klum's unmentionables are again gaining notoriety, but this time for her "tighty whities" - or "Heidi whities." 

The Israeli-founded company has harnessed the good looks and entrepreneurial reputation of the German-born beauty in a new advertisement.

The website building platform features supermodel Heidi Klum along with actor Rex Lee in a commercial set to hit television screens on Thursday.

In the minute-long ad, the former Victoria's Secret Angel demonstrates how Wix makes it easy to create a web presence, even for the busiest of jet-setters and multitaskers.

The Tel Aviv-headquartered company's newest ad, already featured on YouTube, serves as the latest installment in Wix's recent multifaceted marketing campaign aimed to reach audiences

The leading cloud-based web development platform has over 58 million registered users worldwide.

The ad staring Klum follows Wix's first-time Super Bowl commercial, featuring various retired football legends also promoting the company's #ItsThatEasy campaign.

Jerusalem Post Sport's Staff and Globes contributed to this report.


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