Startup Optimalya launches world's first marketplace for content recommendations

Optimalya states that the most engaging area of content recommendations has been left untouched.

By JPOST.COM STAFF
July 13, 2015 15:28
1 minute read.
Startup Optimalya

Startup Optimalya. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Startup company Optimalya announced this week that it has developed the world’s first marketplace for content recommendations.


While online publishers optimize every placement on their websites and open them to real time bidding of numerous ad networks, Optimalya states that the most engaging area of content recommendations has been left untouched.

"You know those stories at the end of an article? It’s one of the hottest fields in the hi-tech industry, where companies like Outbrain and Taboola have raised over $200 million combined," Optimalya asserts.

Be the first to know - Join our Facebook page.
Optimalya - Content Recommendation SSP

With Optimalya, publishers do not have to choose a single provider, since it connects web and mobile publishers to multiple content networks and increases their revenues substantially. Optimalya’s live Beta yielded excellent results and the team is now raising seed funds to accelerate growth.

The multi-billion content marketing arena attracts growing budgets with its native ads allure and penetration to lucrative publishers. Following the footsteps of the mature advertising market, the content recommendation market is ready for real time bidding and efficient marketplaces to improve results.

Optimalya completed extensive research and development and it is in a live Beta. Leading publishers and content networks are connected and first actual results are highly promising. The official launch, to be followed by accelerated marketing, is planned for Q3 2015.

Optimalya was co-founded by Tomer Treves, who has a decade of experience in leading positions in the online marketing and advertising industry. He holds two degrees and is a Captain (reserve) in an elite intelligence IDF unit. Co-founder Kostya Volkov has 14 years of experience in advanced development, including as CTO of a successful startup in the mobile industry.




Related Content

Workers strike outside of the Teva building in Jerusalem, December 2017
December 18, 2017
Workers make explosive threats as massive Teva layoff strikes continue

By MAX SCHINDLER