Apple CEO Tim Cook pays surprise visit to company's Herzliya office

Apple has 700 employees in Israel already, 250 of which were hired in the last year alone.

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February 26, 2015 18:40
1 minute read.
Tim Cook, Apple’s CEO, meeting the employees at the new Apple office in Herzliya

Tim Cook, Apple’s CEO, meeting the employees at the new Apple office in Herzliya. (photo credit: Courtesy)

With Apple CEO Tim Cook’s surprise visit to Israel, part of a tour that has included Belgium and Germany, the company opened spots for 50 more workers in its Herzliya offices.

Apple has 700 employees in Israel already, 250 of whom were hired over the past year. According to research from Vision Mobile, more than 20,000 jobs in Israel’s app economy are tied to Apple iOS.

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Apple is the world’s most valuable company, and tech watchers are eagerly awaiting the arrival of its smart watch in April, which may help redefine wearable technology the same way the iPhone redefined smart phones and the iPad redefined tablets.

On Wednesday, Cook met with President Reuven Rivlin and said: “We have an enormous admiration for Israel, not just as an important ally for the US, but as a place to do business.” He also told Rivlin he admired his “work in human rights. You are an inspiration for us to work even better.”

Traveling with Cook in his delegation was Israeli Arab Johny Srouji, Apple’s vice president for hardware technology.

Though everyone was hoping to get a better peak at what Apple is working on next, and how the Israel office, believed to have a role in chip design, will play a role, the company focuses much of its public remarks on issues such as education and environmental efficiency.

Its office is LEED silver certified, featuring solar panels on the roof, a smart lighting system and a 17.5-meterhigh green wall to improve air quality.


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