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Crush your wreck, get a check.
The German government is paying people who junk old cars a bonus of â‚¬2,500 toward a new, environmentally cleaner vehicle, as part of a â‚¬50 billion government stimulus plan.
It's getting car shoppers' attention. Abdul Kamand of Frankfurt said the deal looked good as he admired new Volkswagens last week at a Frankfurt dealership.
"I've got a Golf with more than 10 years on its back; the car's old," Kamand said. "Through this I can make a profit. They're giving me more than I'd be able to get for the car if I tried to sell it."
Additionally, Volkswagen AG last Monday unveiled an "Environment Premium Plus" program to provide additional incentives such as price reductions and cheaper financing to customers taking advantage of the government bonus. With the added VW incentives, Kamand said he would be able to knock â‚¬4,500 off the â‚¬20,000 sticker price.
Owners of cars that are at least nine years old and registered in Germany for at least a year can take advantage through the end of the year.
The goal is to help Europe's largest economy - struggling with a recession and a rising unemployment rate of 8.3 percent - by promoting big-ticket consumer purchases and newer, lower-emissions vehicles.
The almost three-week-old program has â‚¬1.5b. worth of bonuses earmarked, but a spokeswoman at the Ministry of the Economy could not say how many applications had been received.
However, Berlin scrap yard owner Holger Pries said business is up "200, 300 percent, three times more cars than before."
"And we have reached the limit of our capacity at the moment," he said. "Everyone at the scrap yard is working overtime."
In the country that is home to major automakers such as Daimler, BWM, Porsche and Volkswagen, the plan doesn't require the purchase of a German-made car. That has led some critics to predict it will help foreign auto producers more than Germans as consumers look for small, fuel-efficient imports.
But car dealers of German brands say they have seen business picking up too.
Participants have to have their cars demolished at a government-recognized scrap yard and provide proof of purchase of a new car and two documents from the recycling facility. The Economy Ministry will direct-deposit the bonuses in participants' bank accounts, starting in March.
The bonus can be applied to cars that are either brand new, or which are no more than a year old. Many of the year-old cars will be from company-lease fleets.
The new cars must at least meet Euro 4 exhaust emissions standards, the strictest current European Union-set benchmark.
Not everyone is convinced the plan from Chancellor Angela Merkel's government is best for the auto industry or the environment.
Ferdinand Dudenhoeffer, a professor of automotive economics at the University of Gelsenkirchen, said Merkel's move was little more than a political gift to the car market and predicted only 20% of the new cars sold would be from German companies.
"One could say the wreck premium is an economic program for the factories in Italy, France, eastern Europe and Korea. For workers in Germany, the bonus will contribute little," he said.
German car companies have recently reported plummeting sales and production reductions.
Merkel last month defended her government's plan.
"It's good even when a car, produced let's say in France or Spain, is bought, through which the economy there gets back into the swing," she said. "It's our common goal to get all of Europe back on its feet, because in the end, that's good for us."
The German Association of the Automotive Industry, or VDA, stood by the Merkel plan. VDA president Matthias Wissman called it "the right signal at the right time."
"The combination of guarantees... can now strongly support development on the domestic passenger-car market and help companies master the difficult economic situation," he said.
Arndt Sillmann, a salesman at the Audi Zentrum Frankfurt dealership, said customers were coming into the showroom every day asking about the program.
"At the start, we thought this wouldn't affect premium sales, but we've seen the opposite effect. The resonance is good," he said.
UniCredit car analyst Georg Stuerzer said the plan was having an impact on sales across brands and that he expected small-car builders such as Volkswagen and French and Japanese brands to benefit the most.
But he predicted the government's move could hurt the car market in the future.
"These artificial incentives might affect car sales in 2010 and 2011, as people that would have normally bought a car then, will already have one. But it's supporting demand now," Stuerzer said