The value of Israeli food exports is predicted to increase by 60% over the next five years. By 2010, the Israel Export Institute said Wednesday that close to $1 billion of food products will be exported from the country. The anticipated rise is attributed to increased marketing by the large food producers, as well as penetration of new markets around the world. One example of the new marketing schemes is the planned "Israeli Food Week," which will be launched in ShopRite stores in the US and Kaufhof branches in Germany.
