(photo credit: Yoni Reif)
A large crowd turned out in Netanya’s industrial zone Tuesday morning for the
opening of European furniture and home design chain Kika’s first store in
Shoppers began to appear at the entrance around 7 a.m., three
hours before the ribbon was cut by Kika International CEO Paul Koch and
franchisees Salomon Batito, Oren Nussbaum and Motti Sela. The first 100 shoppers
who entered the store all received a free footstool.
customers had entered the store by the afternoon, and that figure was expected
to double by the 10 p.m. closing time.
With 32 stores in Austria and
another 22 spread throughout Central and Eastern Europe, Kika is one of Europe’s
leading furniture brands. Its Netanya store, which employs 200 people, will
compete with IKEA, which has an outlet in Rishon Lezion.
learn to distinguish between the two brands and will know what they are coming
to Kika for, CEO Koch told business daily Globes at the
“Obviously, for every candle they sell, we want to sell more,
but we don’t focus on the comparison,” he said, adding that the site was chosen
even before IKEA’s Netanya store burned down in February.
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