RealCommerce, a Web and mobile-technology integrator, is lau

RealCommerce, a Web and mobile-technology integrator, is launching a development-programming and software center in Tel Aviv and plans to hire 50 haredi women within a year.

January 16, 2010 19:36
2 minute read.
RealCommerce, a Web and mobile-technology integrator, is lau

haredi job training 298. (photo credit: Courtesy)


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RealCommerce, a Web and mobile-technology integrator, is launching a development-programming and software center in Tel Aviv and plans to hire 50 haredi women within a year.

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"There are a number of enterprises tailored to the haredi population located close to their communities," RealCommerce co-CEO Dror Yaakovson said Wednesday. "But for customers and residents in the center of the country who need to come to meetings in these areas a few times a week, this can be quiet a burden and sometimes causes operational problems. The new center offers physical proximity and low costs for customers."

RealCommerce intends to recruit mostly ba'alot tshuva (returnees to ultra-Orthodox Judaism) in the Tel Aviv area who are having a hard time finding a job or don't want to commute to Modi'in Illit and other locations.

Over the past few years, local hi-tech companies have been hiring haredi women for outsourcing work in Modi'in Illit and Betar Illit. Modi'in Illit, also known as Kiryat Sefer, is a haredi town located between Tel Aviv and Jerusalem, where some 5,000 haredi women work. Israeli hi-tech companies including Matrix Talpiot have launched programming centers in Modi'in Illit, hiring hundreds of haredi women for cheap, quality labor in a move to combat outsourcing to India.

The new Daat development center will provide outsourcing services close to the company's primary market. The center is part of the RealCommerce Group, which is located on two floors in an industrial area in south Tel Aviv and employs 120 workers. It will be operated according to the halachic needs of haredi women.

Daat will service projects using Java, .Net technologies and PHP cellular applications for iPhones. It will be headed and managed by Nili Davidovich, a haredi career woman with 20 years of experience in the development-technology sector.

"There are two study centers in Tel Aviv - Lustig and Sharansky - that offer professional training courses for haredi women in the fields of technology, software and development," she said. "This will enable us to hire professional and quality workers who will be happy to join the labor force where they live."

Founded in 1999, RealCommerce specializing in content management and e-commerce solutions including multilingual content management, online banking and billing, and online booking for the media, cellular, insurance, travel and banking industries. Its clients include Cellcom, Bank Leumi and Ynet.

Meanwhile, Finance Minister Yuval Steinitz was in Modi'in Illit on Wednesday to visit the offices of Matrix, CAL and CitiBook, haredi employment and development centers.

"I am impressed to see how the haredi community is finding ways of joining the workforce across a number of areas including the hi-tech industry," he said. "Haredi women are successfully integrated, both in employment and management of the city and community."

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