(photo credit: Intel Israel)
Intel Corp. has acquired Telmap Ltd., an Israeli location-based services company,
for $300 million.
Telmap will become part of Intel’s consumer services
division and support Intel AppUp, its app store for consumers who want to
download software for their mobile phones or other devices. The terms of the
deal were not disclosed.
Herzliya-based Telmap has 210 employees and says
it’s profitable. It provides mapping, local business listings and other
location-based services for applications.
It primarily works with
wireless operators in Europe, and powers such applications as Orange Maps and
Vodafone’s Find and Go. Roughly seven million subscribers use the company’s
Intel AppUp General Manager Peter Biddle explained to
All Things Digital
magazine that Intel would not be so bold to say that it is
trying to compete against the “galactically” big Google Maps or Bing Maps
But he does see some wiggle room when it comes to working
with third-party developers.
Biddle said many developers today rely on
Google Maps to provide directions or more information within their applications,
but then must agree to various business licenses, which could change down the
If developers use mapping and location services from Telmap
instead, they will own that relationship with the consumer, rather than sending
them to Google or Microsoft.
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