(photo credit: REUTERS)
Inc. is targeting April to June 2012 for an initial public offering
(IPO), hoping that the move will value the company at $100 billion, the
Wall Street Journal reported Tuesday.
The company is currently
engaged in internal discussions over the timing of its filing with the
Securities and Exchange Commission (SEC).
Is Facebook 'required reading?'
is the largest social networking website, with over 800 million users
worldwide. The company's revenue doubled to $1.6 billion in 2011's first
The Wall Street Journal reported that Facebook will be required to make its financial information public by April 2012, because the company will cross SEC's 500-shareholder limit by the end of this year.
Although they technically do not have to release an IPO then, the company would be left with most of the liability of a public company, but without the fundraising benefits of a public offering, according to the report.
Large brand advertisers as well as local businesses are
increasingly spending marketing dollars on Facebook, drawn by its vast
number of users and the ability to target ads to consumers based on
their interests, said Blinq Media CEO David Williams in September.
Facebook's social network, in which users endorse products and companies
by "liking" pages, provides a treasure trove of valuable data that
other online services can't match, he said.
"Companies like Yahoo are relying on third party user behavioral data
based on things like cookies. On Facebook that's data that users have
revealed about themselves," he added.Created by CEO Mark Zuckerberg in a Harvard dorm room in 2004, Facebook
has become one of the Web's most visited destinations by people who
spend hours on the site every month sharing photos and videos, and
conversing with friends.