Sixty percent of global companies did not monitor their energy usage last year,
but the need for energy efficiency is increasingly being recognized, Mark
Coroler, senior vice president for Central Europe at Schneider Electric, told
The Jerusalem Post by phone from Paris on Monday.
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main focus is energy efficiency, and business is booming. The company achieved
sales of more than 20 billion euros in 2010 across more than 100
“Energy consumption worldwide is set to double by
2020. [At the same time], 50% of CO2 reduction is expected to come from
energy efficiency,” he said.
Coroler said the growing awareness
surrounding energy efficiency emerged about four to five years ago as a result
of public pressure, which was then championed by politicians.
there was global awareness led by public opinion and politicians. There was a
global conference about energy management. The first really strong move
was four to five years ago, at least in Western Europe. Then there was a
commitment from political actors. The last thing is technology, which is clearly
now on the table,” he told the Post.
Energy efficiency is a relatively
easy way to reduce electricity demand and to save money.
“Last year, on a
global perspective 60% of companies did not manage their energy consumption. The
first step to be done is to monitor energy consumption. They know how much they
spent on IT, transportation, salaries, etc, but on an energy level they don’t
“When you start to monitor, you start to analyze, then you create
action plans,” Coroler said.
“One megawatt saved at the consumption level
is equivalent to three megawatts at the production level. So it’s three times
more efficient to work on demand than production. We only work on the demand
side. The production side is long cycles – building coal, gas, or nuclear
power plants which take years,” he pointed out.
Among its many products,
Schneider Electric offers what it calls the “Ecostructure” to manage energy
needs. The Ecostructure connects all systems into one to monitor energy use and
implement action plans.
“We see opportunities everywhere. Take
buildings, for instance. Energy efficiency can reduce 20-25% off worldwide
electrical consumption. For example, people believe that a government building,
hotel or hospital doesn’t consume that much electricity. They think high
consumers are industry and transportation.
“However, a mid-sized hospital
will pay more for their energy than their medicines,” he
Nevertheless, industry is also beginning to understand that energy
efficiency is a good way to reduce costs.
“Energy efficiency is a driver
to reduce costs. We had a client in Poland, a factory producing chemical
equipment. They told us that by reducing their energy costs we helped them be
more competitive,” he said.
Coroler said Schneider Electric was also
heavily involved in the infrastructure and residential arenas as well.
a natural extension of its business, Schneider Electric also plans and
constructs photovoltaic solar fields. The company had more than 600 solar
projects worldwide – including a 43MW project in Italy.
Turning to an
analysis of the local scene, Coroler said Israel was a valuable source of
entrepreneurship and innovation.
“Israel is interesting because of its
technological innovation and entrepreneurship. That is why we will be at the
Eilat-Eilot Renewable Energy Conference [which begins on Tuesday]. We want to
partner with Israeli companies,” he said.
Eilat-Eilot will showcase
Israeli technologies while bringing together the who’s who of the Israeli
renewable energy field and many guests from abroad.
Israel country president at Schneider Electric, added, “In Israel we see more
and more people speaking about energy efficiency, about not importing
“On top of that, our added value is the process.
If we rely only on passive energy-efficiency actions, we will not reach the
target. In Israel, the entrepreneurial spirit makes them understand that there
is a way to make really consistent savings. Especially in industry. They
see their consumption as an expensive asset and have the technical skills to
reduce it. We bring them the solution and then they immediately
understand there is something to win,” he said.
Coroler said the
company’s advantage was its flexibility. Schneider Electric offers top to
bottom solutions but can also provide individual elements of the solution as
well. Coroler added that one of the company’s strategies was to fit itself to
all local regulations, and it had already done so in Israel.
praised Israel’s solar policy.
“Successful countries find a good balance.
We see that in Spain, Germany, Italy, Canada, there are lots of
There always needs to be a good balance between public
leadership – it must be present to give quotas and monitor feed-in tariffs – and
private entrepreneurship to invest,” he said.
“The methodology is very good and very efficient compared to
other models. That has nothing to do with the fact that there are some
bureaucratic processes that are making it a bit more difficult. The method of
spreading out growth over four years leads to stability as well,” he said.