Obama trip to get logo (but no corporate sponsor)

Prime Minister’s Office is asking the public to choose the design of Obama's visit to Israel.

By
February 18, 2013 01:22
1 minute read.
US President Obama with Prime Minister Netanyahu and PA President Abbas, September 1, 2010.

Netanyahu, Obama, Abbas. (photo credit: REUTERS/Jason Reed )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Just like the Olympics or any other major sporting event, US President Barack Obama’s visit to Israel next month will have an official logo, and the Prime Minister’s Office is asking the public to choose the design.

The PMO on Sunday uploaded on its Facebook page three different logos for the visit, with the public asked to “like” its favorite, with the logo garnering the most positive votes by Tuesday afternoon being the one that will be adapted as the official logo.

Be the first to know - Join our Facebook page.



The code name for the visit is Unshakeable Alliance (brit amim). Last week officials involved in organizing the visit translated this as Nations United.

National Security Council head Yaa'cov Amidror, who is coordinating Obama’s visit, told the cabinet Sunday that there will be an emphasis during this visit on utilizing social media to get the public involved, as is being done in choosing the logo.



He said a media center will be set up to accommodate the hundreds of journalists expected to cover the visit, and that Israel will try to take advantage of the interest to showcase its high-tech industry.

One government official deflected criticism that the logo idea was kitschy, saying there was a great deal of public enthusiasm in the visit, and this was one way of tapping into it. He chuckled dismissively when asked if there would also be a soft drink sponsor.



Related Content

Supreme Court President Asher Grunis
August 28, 2014
Grapevine: September significance

By GREER FAY CASHMAN